The Arts Management Program (AMP) is an accelerated twelve month Diploma program featuring 65 courses that focus on the new music industry, from evolving technologies and business models to entrepreneurial opportunities. Those considering an education at Harris Institute should be prepared for an intensive and comprehensive learning experience: Diploma students are expected to take 20 courses per semester compared to 4 or 5 at most other post-secondary institutions. The program is offered in 3 four month semesters starting in March, July and November and features experiential learning, including the following major team projects:
- Confidential Records - administration and operation of an independent record label over an 8 month period.
- Artist Management Companies - set up and operation of artist management companies over an 8 month period.
- Interdisciplinary Company Projects (ICP) - proposals for music related companies presented to industry leaders.
- Marketing Presentation - Class writes and presents a marketing plan to an established music industry company.
- Music Video Production - Class selects artist, story- boards, shoots and edits a music video.
- International Tour Management (ITM) - Students from Harris and Scotland's UWS coordinate international tours.
Jim Lamarche updated his Report Card on Media Arts Education in Canada on November 16, 2011 with the following:
"I’m thinking that Harris Institute’s Arts Management Program is probably the best of it’s kind in Canada for 2 reasons – John Harris (founder / director) has many years of experience in artist management and knows the business inside out, upside down and backwards. Also Bob Roper who heads the AMP, is an industry veteran who has worked in A & R, publicity/promotion and has been a tour manager for major recording artists signed to major labels – these guys KNOW what they’re talking about. They are both extremely passionate/committed about what they do as well. Harris get’s top marks for their AMP program and I would recommend it hands down over any other school..."
For Lamarche's full Report Card with comments Click Here
Courses / Faculty
Level 1 (4 months)
- Advertising Arts / Roland Parliament
- Art of Leadership / John Harris
- Artist Management I / Bob Roper
- Audio Post Theory I / Bill Mather
- Communication Arts / Dr. Eric McLuhan, Ph. D
- Computer Science / Martin Pilchner
- Digital Culture / Kathleen Farley
- Final Cut Pro / Christian McKibbin
- Live Sound I / Bo Cairo
- Music Industry Math / Clinton Somerton
- Music Marketing I / Dan Broome
- Music Publishing & Copyright / Dave Betts
- Music Theory I / Dr. Mike Daley, Ph. D
- Music Video Production / Scott Eldridge & Joe Fried
- The NEW Music Industry / Bob Roper
- Oh Canada! / Bob Roper
- Popular Culture / Dr. Mike Daley, Ph. D
- Producing/Engineering I / Doug McClement
- Sound Synthesis / Don Garbutt
- U.N.I.T. Why? / Will Strickland
- Communications Lab (optional) / Dr. Eric McLuhan, Ph D
- Math Tutorials (optional) / Clinton Somerton
Course descriptions below
Level 2 (4 months)
- Applied Marketing / Dan Broome
- Artist Management II / Bob Roper
- Artist & Repertoire / David Quilico
- Booking Agency / Nicole Rochefort
- Broadcasting Arts / Liz Janik
- Computer Graphics I / Erin Craig
- Confidential Records / Anne-Marie Smith
- Contemporary Issues / Bob Roper
- Contracts & Negotiations / Anne-Marie Smith
- Financial Strategies / Paul Gagnon
- Graphic Design / Patrick Duffy
- International Tour Management / Bob Roper
- Media & Perception / Dr. Eric McLuhan, Ph. D
- Music & Media / Jane Harbury
- Music Marketing II / Dan Broome
- Music Merchandising / Mike Balogh
- Print Production & Packaging / Patrick Duffy
- Tour Management / Bob Roper
- Venue Management / Richard Carson
- Web Development I / Kathleen Farley
- Communications Lab (optional) / Dr. Eric McLuhan, Ph. D
Course descriptions below
Level 3 (4 months)
- Accounting Applications / Gary Hubbard
- Advanced Contracts / Anne-Marie Smith
- Applied Marketing II / Dan Broome
- Art of Leadership II / John Harris
- Artist Management III / Bob Roper
- Business of Writing / Brant Frayne
- Computer Graphics II / Erin Craig
- Concert Promotions / Stephane Lecuyer
- Confidential Recordings / Fergus Hambleton
- Guest Lecture Series / Bob Roper
- Indie at Retail / Jay Devonish
- International Marketing / Graham Stairs
- Music Supervision / Yuri Gorbachow
- Music Marketing III / Dan Broome
- Digital Marketing / Ashley Sperling / Adam Hare
- Radio & Video Promotions / Demetrius Nath
- This Business of Image / Zayna Mosam
- Web Development II / Kathleen Farley
- Internship Placement (optional) / Bob Roper
Course descriptions below
Programs change as the industry evolves. Internships at music related companies are an option for all those successfully completing the program. Some of the companies that have previously participated are at Internship Program.
Prerequisites / Tuition / Terms of Payment
AMP Level 1
- Prerequisites: Ontario Secondary School Diploma or its equivalent. Preference is given to those with previous post secondary education and a demonstrated longstanding interest in the area of study.
- Tuition: Level 1: $5,389.00
- Terms of Payment: Payment is due thirty (30) days after receiving written acceptance. Applicants accessing OSAP/Canada Student Loans are required to post a $500.00 tuition deposit twenty-one (21) days after acceptance with documentation of the loan applied for.
AMP Level 2 & 3
- Prerequisites: The successful completion of AMP Level 1
- Tuition: Level 2: $5,389.00 Level 3: $5,389.00
- Terms of Payment: Payment is due thirty (30) days prior to Levels 2 and 3 or as determined by Registrar.
- Total AMP Tuition: $16,167.00
Priority consideration is given to applications received 90 days or more before a term start. Applications received after the deadline are considered as space permits.
Graduates completing both APP and AMP are awarded Music Business Professional Certification and the $2,500 MBP Bursary. (Total: 20 months) Students who complete both programs are being accepted directly into the MA in Sound Production at Edinburgh Napier University and the MA Music: Innovation and Entrepreneurship at the University of the West of Scotland (UWS).
3 Credentials in 20 Months, or 4 in 32!
- Honours Diploma, Audio Production Program (APP) 12 months
- Honours Diploma, Arts Management Program (AMP) 8 months
- Certificate, Music Business Professional (MBP) for APP + AMP
- Master's Degree from UWS or Napier 12 months
Total: 32 months
See Harris International Program (HIP) for information on programs at the University of the West of Scotland and Edinburgh Napier University.