Will Strickland's experience and expertise in urban music & lifestyles marketing are unparalleled. Will's first foray into business of urban culture began in 1986 as a radio DJ in Texas while still in high school. In the 15 years that followed he attained graduate and undergraduate degrees at Rice University, launched UrbanArt Marketing and Promotion, began his doctoral degree while teaching at the University of Massachusetts-Amherst. He has also worked as record labels such as Badboy, RCA and Epic/Sony.
Will has been instrumental in developing the careers of Michael Jackson, Tupac, Notorious Big, Kanye West, Mary J Blige, Prince, Wu-Tang Clan, Jay-Z, R. Kelly, Erykah Badu, and Drake, among others.
Will currently runs an entertainment marketing, media content development, social enterprise & consulting firm called Keikwalk Consulting, as well as holding the office of the President of UMAC.